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"body": "## Context\n\nParent: [ENG-121](https://linear.app/darkmatterlabs/issue/ENG-121/as-a-user-i-should-be-able-to-visit-the-nixmac-website-so-that-i-can). Related: [ENG-230](https://linear.app/darkmatterlabs/issue/ENG-230/product-telemetry-implement-anonymous-usage-tracking-with-opt-out) and [ENG-223](https://linear.app/darkmatterlabs/issue/ENG-223/launch-blocker-privacy-policy-draft-host-and-link-from-app-settings).\n\n## Objective\n\nTrack website/docs/download acquisition for the ad pilot separately from native-app telemetry.\n\n## Acceptance Criteria\n\n- [ ] Website events cover landing, docs visit, download/start CTA, and outbound/install intent.\n- [ ] UTM parameters capture campaign/source/medium/content.\n- [ ] Autocapture and session replay are disabled unless separately approved.\n- [ ] Privacy policy covers website analytics before campaign launch.\n- [ ] Dashboard connects acquisition metrics to native activation without sending prompts/config/logs.\n\n## Scenarios\n\nScenario: Website acquisition events are tracked for key funnel steps<br>Given a user visits the nixmac landing page, docs, or download page<br>When they land on the page, click the download/start CTA, or leave toward an install<br>Then the corresponding acquisition event is emitted with UTM parameters if present<br>And the event covers: landing, docs visit, download/start CTA, outbound/install intent\n\nScenario: UTM parameters are captured on acquisition events<br>Given a user arrives at the website from a paid ad campaign with UTM parameters<br>When the landing page event fires<br>Then campaign, source, medium, and content UTM values are captured on the event\n\nScenario: Autocapture and session replay are disabled<br>Given the website analytics tool has been configured<br>When an acquisition event is emitted<br>Then autocapture is disabled and no session replay data is collected<br>And these settings are confirmed before any campaign launches\n\nScenario: Acquisition dashboard connects to native activation metrics<br>Given the acquisition funnel dashboard has been set up<br>When a campaign drives installs that reach the activation stage<br>Then the dashboard shows both acquisition (web) and activation (native app) metrics together<br>And no prompts, config content, or logs appear in any dashboard event payload\n\nScenario: Privacy policy is updated before campaign launch<br>Given website analytics tracking has been instrumented<br>When the team prepares to launch a paid ad campaign<br>Then the privacy policy has been updated to cover website analytics<br>And the privacy update is confirmed before the campaign goes live",
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